A Great Brochure Design is a Great Marketing tool!
A brochure is a great way to spotlight your company and products. Whether it’s a stand alone document or part of a larger package, a great design will help give your clients something to hold onto but if it’s not appealing, they won’t.
The Main Ingredients:
1 – Text:
You know your business best. Give writing a try. Put down all the ideas you’ve got and see what happens. If you like the type of information you’ve got but don’t think it sounds right it’s time to call a copyrighter. There’s lots of options online but if you work best in conversation and face to face you may want to find someone local.
2 – Imagery:
Photos or illustrations are essential. If you don’t have any, my best suggestion is to find a professional photographer. When cost is an issue, there are a lot of great stock photography websites. Make sure if you’re downloading images that you have the right to use. Two sites to get you started are http://www.sxc.hu and http://www.istockphoto.com.
Content is Key:
Everything you put on the page is content, from the colours you choose, to the text you include. If you’ve never done this before it may be overwhelming when you think of how much (or little) space you have to fill.
The front panel or cover of your brochure is where you need a hook. Make sure this is easy to read and easy to understand. If you’re having a sale, brought in a new product or are an expert at something this is where you want to highlight it. Having a brochure with only your company name on the front isn’t going to cut it. A tag line is a great way to highlight what you do in a few simple words, combine it with a great photograph (a photo or illustration is essential), your logo of course and viola! A message that pops.
A picture is worth a thousand words
Great photographs and graphical elements can mean the difference between a brochure that gets opened or one that goes in the recycle bin. A picture isn’t always a photograph, it could be an illustration, a table or graph or design elements like lines, squares or other shapes.
Make sure there is a graphical element on every panel. If you don’t have enough photographs or your content is better served by diagrams and graphs use your photos to draw the reader in. Placing them on the front panel and the outside right (the panel you see first when you open the front) Using a combination of illustrations and captions to call out text and main points will increase the likely hood of your text being read. Great graphics, combined with meaningful positioning is crucial to readability.
Being simple and to the point is a great way to lighten your brochure and allow for more images but if you’re sending out a brochure as a request for more information make sure there’s more information for your client. Don’t be afraid of long text when it fits the situation.
Headings or titles are generally the first things read and photo captions the second. From there the eye will flow from the top right to the bottom left. If you’re text heavy, the middle may not get read. Break up longer text into easy to digest chunks with appropriate headings or pull quotes. Keep readability in mind when deciding on the main points for your brochure and where to put them.
Aside from what text to put in is how it is written. Simply running spell check won’t replace good editing. Spell check doesn’t catch it if it’s the wrong word, the grammar is incorrect or if you’re repeating yourself. If you don’t trust yourself, (and you shouldn’t) find someone else to proofread for you. If you don’t catch it, one of your clients will.
Give them more:
This one should be a no brainer. Make sure your contact information is on the back of your brochure. With more and more people scanning business cards for contact information it’s a good idea to make sure it’s all together at the top or bottom of the panel.
A QR code is also a great addition and easy and free to create if you already have a website to link to. There are a lot of different options for this but one I found is http://www.qrstuff.com.
Put it all together:
There are a lot of great layout tools out there to use. From MS Word (not my favorite but a very common program that comes with templates) to Illustrator (my favorite but an expensive option if you’re not using it regularly). At this point it can all fall apart if you don’t put thing together in an appropriate way. My suggestions if design isn’t your forte, use a template or a designer. Templates can help get you started and should keep you from making any major design no no’s. A designer will take it to the next level. College Copy Shop has lots of experience with brochures. We can help polish what you’ve put together or can simply print them as is if you’ve got something that looks great.
College Copy Shop Presents:
A Brief History.
We have been in business for over 37 years meeting the needs of today’s discerning buyer of print services.
In 1968 College Copy Shop began in Toronto. Our current owner, Salim Bhimji, worked there from 1975 until 1977 when he moved to Edmonton. On October 10th 1978 College Copy Shop opened in Edmonton. Salim became the Manager and only employee of the first location in Edmonton. In 1981 Salim took over as owner in Alberta, expanding to 6 locations. In the early 90’s College Copy Shop right-sized its operations to 2 locations in Edmonton and sold the 2 Calgary locations.
After 22 years downtown College Copy Shop decided it was time to move to a bigger location and in 2000 moved to our current downtown location at 10221-109 Street.
Over the years the dedication of staff and management continues to be second to none, remaining true to our Reason D’terre by not being so big so as to not allow the “best customer service experience”.
College Copy Shop Presents:
What did you say?
Common terms mean something completely different when it comes to printing.
Hickey: Reoccurring unplanned spots that appear in the printed image from dust, lint, dried ink.
Blanket: The rubberized surfaced material secured onto a cylinder onto which the ink is transferred from the plate and then to the paper.
Bleed: Any element that extends up to or past the edge of a printed page.
Bond: A grade of durable writing, printing and typing paper that is erasable and somewhat rigid.
Crop: To reduce the size of an image by cutting the edges.
Gutter: A blank space or margin between components on a printed piece or press sheet.
Stripper: A person who creates metal plates for the press by putting film images into position then burning them onto the plate.
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